![]() Africa's Largest Online Marketplace |
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is a virtual trading place that brings buyers and sellers together and allows them to buy and sell virtually anything in an exciting auction format, using the
Internet. Prices of goods offered on are not fixed. The price is determined by the minimum price that the seller is willing to accept for his product and the maximum price that the buyer is willing to pay. Sellers are able to convert their unwanted
products into cash and buyers are able to find products at very desirable prices.
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Goods sold range from vacation packages and flight tickets to computers, home electronics, motor vehicles, books, music and sports equipment. Other vendors may be individuals selling new or second hand goods. In the Consumer-to-Consumer arena views
itself as a replacement to the traditional Newspapers Classifieds section. Whereas
in the Business to Consumer sector
simply serves as a Virtual Shopping Mall, letting virtual shopping space to vendors to
display their good on offer to their virtual clients.
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Without registering or divulging personal information, Internet users are able to browse descriptions and images of all products offered. In order to participate in the auction, users are required to register, which takes approximately 60 seconds. They will then be assigned an account number and password, which will allow them to bid on products and to list their own products for auction. When listing an item the seller decides what the reserve price will be. This amount is not disclosed to other users but there is a message on the product page saying whether or not the reserve price has been met. (Note: The bidding may start below the reserve price). The reserve price is the least amount that the seller is willing to accept for the product. |
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Goods are displayed on auction for a period - between 1 day and 4 weeks. The seller decides on the auction period, usually depending on the type and value of the item on offer. On completion of a successful auction (i.e. at least one bid over the reserve price (if one is set)) both seller and buyer(s) are notified automatically by the system of the successful deal. Thereafter both parties make contact in order to conclude the deal. Both sellers and buyers are bound by a legal agreement, which they sign upon registration on the site. |
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Its a perfect solution for selling excess / unsold and perishable inventory. It is a contemporary replacement of the traditional Classified Ads. section of the daily newspapers, where vendors can take a small amount of inventory and sell it in an auction format, thereby maximising revenue by reaching customers that they may otherwise not have reached. You dont have to be an expert negotiator or sales person to get a good price for your goods as the market / bidders negotiate on your behalf. Selling and buying on auction is a thrilling process, which has proven successful for sellers as well as for buyers - locally and globally. It offers better exposure to vendors as it is open for trading 24 hours a day, 7 days a week. As a result of At the Business to Consumer level it is the perfect platform for getting rid of excess/redundant stock and pocketing thousands of Rands.
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| Thu, Dec 4, 2008 01:00 AM |